Member Recruitment

Membership Programming must be personal in its approach and must maintain high quality standards to be effective. It begins with the satisfaction level of your current members; you cannot expect to grow your membership base if your members are not praising the products and services of the Club.

The need to develop marketing plans that will produce lasting results is essential to your Clubs future. ClubSource offers complete membership evaluation, planning, design, implementation and supervision of membership improvement programs. We believe a continuing and coherent Membership Development Program maintains your membership level and does not devalue your club. The success of these programs has resulted in immediate growth in membership levels as well as support for a long-term membership strategy for our clients.

Improving Current Conditions

• Revenue growth in dues, member services and fees…how?
• Create and implement a membership marketing program with timeline.
• Evaluate member spending habits and trends.
• Determine who the target member is and what activities are important to them.
• Assessment of operation, Board input, Management input, ClubSource input.
• Develop financial goals that include marketing and promotional costs.

Attracting Potential Members

• Evaluate what the Club offers in membership categories today.
• Youth vs. Mature Targets.
• Price vs. Value to the potential member.
• Facility Amenities and Investment Plan.

Plan Implementation

• Present the Board with a year round Membership Marketing Plan for approval.
• Designate a staff member to take charge and perform the tasks with our support.
• Develop the potential member data base.
• Develop internal monitoring and reporting tool detailing the progress of the overall plan.
• Compile a list of existing prospective members and provide additional prospects. Upon Board approval, draft correspondence for distribution to prospective members and the current membership.

Family Programming

• Necessary to recruit new members
• Contributes to long term retention